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Black Squirrel Business Solutions

March Marketing Momentum: Why Now Is the Perfect Time to Refocus Your Business Strategy

January often starts with big goals and fresh motivation. February helps us settle into routines. But March? March is where momentum really begins. As we move into spring, businesses have a valuable opportunity to pause, review progress, and refocus their marketing plans before the year gathers pace. If January was about planning, March is about […]

New Year Marketing Plan: How to Create a Simple Strategy That Actually Works

The start of a new year is one of the best times to review your marketing and create a clear plan for the months ahead. A strong New Year marketing plan helps businesses stay focused, consistent, and visible – without feeling overwhelmed. If you’re a small business owner looking to improve your organic reach, now […]

Social Media in 2025: What’s Changing on Facebook, Instagram & TikTok

Social media never stands still and 2025 is no exception. Platforms like Facebook, Instagram, and TikTok are all changing the way businesses reach their audiences. From new algorithms to shifting trends and smarter ad tools, these updates can either boost your brand or bury your content if you’re not paying attention. Here’s what’s new this […]

How Small Business Owners Can Grow with Google Ads & Social Media Marketing

Running a small business means wearing a lot of hats – from managing customers to keeping on top of finances. But one area many business owners struggle with is marketing. How do you reach new customers without wasting time and money? The answer lies in Google Ads, social media, and practical marketing training. These tools […]

July 2025 Digital Marketing Round-Up: What Changed & What It Means for Your Brand

As we move into the final stretch of summer, July 2025 brought some significant updates across the digital marketing landscape. From shifts in AI content policies to new tools from Meta and Google, here’s your essential round-up of what changed, and how your business can stay ahead. 1. Google SGE Gets Smarter And More Commercial […]