Instagram is constantly evolving, and its latest layout update is no exception. As a platform that thrives on visual storytelling, Instagram’s design changes can significantly impact how users interact with content. So, what’s new and how can you make the most of it? Let’s dive in.

What’s New in Instagram’s Latest Layout?

Instagram has rolled out a fresh interface designed to enhance user experience and content discovery. Here are the key changes:

1. Rearranged Navigation Bar – The home, explore, and reels tabs have been repositioned for easier access, making it more intuitive to browse content and discover new accounts.
2. Bigger Emphasis on Reels – The Reels tab is now front and centre, reinforcing Meta’s strategy to prioritise short-form video content. If you enjoy engaging, quick videos, expect to see more of them in your feed.
3. New Shopping Experience – While Instagram has scaled back its dedicated shopping tab, shopping features are now seamlessly integrated into content, making it easier to purchase products directly from posts and stories.
4. Updated Algorithm & Feed Changes – Instagram is refining its algorithm to better showcase engaging and relevant content. Expect more AI-driven recommendations tailored to your interests and interactions.

How You Can Make the Most of It

With these updates, users can enhance their Instagram experience by adapting their content and interactions. Here’s how:

• Engage with Reels & Video Content – Since Reels are now more prominent, engaging with video content will help you discover new trends and creators.
• Optimise Your Discovery Experience – Use relevant hashtags, location tags, and interact with posts you enjoy to tailor your recommendations and feed.
• Take Advantage of In-App Shopping – Even without a dedicated shopping tab, product tags and Instagram checkout make it easy to shop directly from your favourite brands.
• Interact More with Creators & Brands – Comment, like, and share posts to improve your feed algorithm and stay connected with the content you love.

Final Thoughts

Instagram’s new layout is another reminder that social media is constantly changing. Users who embrace these updates will have a more engaging and personalised experience. By exploring Reels, optimising content discovery, and leveraging Instagram’s evolving shopping tools, you can make the most of the platform in 2025.